Macworld is always the bridge between Apple and its users. However, out of users’ expectation, Jobs didn’t show up at Macworld. Instead, Philip Schiller - senior vice president of Apple, gave the key-note speech.

The users used to get surprised in Macworld. In the every former Macworld, the users are all mad at the well designed new apple products. And in Macworld 2010, Apple “surprised” users as well.

1. Form the next year on, Apple will not attend Macworld any more. (If so, can this fair still be called Macworld?)
2. Jobs was absent. ( The spirit leader of Apple and the idol of all apple usres)

Despite of the former two news, nothing surprised the users. There was no new iphone, no new MacBook Air, no new ipod nano, and even no new ipod shuffle. Yes, it released three new product. However, no users ware astonished at them.

1. New iLife, new system and iWork set. It charges for $169. However, in the economic recession, we’d better keep using the old version.
2. iWork.com. Maybe you can know more about your neighbors.
3. Macbook of 17inchs. It helps us to see more recruitment information in one page.
4. The charge for songs in iTunes store. However, it’s not the time for listening music.

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